Public Relations, Publicity, and Branding 

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"They say a half page ad in the LA Times can cost $20,000 but a half page article or feature is worth 5 times more! This is the value of earned media!"

The Big Reveal! Pickawall.com featured on the ‘Kevin Grace, Save My Space!’ Contest on Windy City Live

Pickawall Kevin Grace ClipOur client Pickawall.com was feature in the big reveal of the Windy City Live ‘Kevin Grace, Save My Space’ contest!

One lucky contestant received a complete room makeover by renowned interior designer and season 6 HGTV Design Star contestant Kevin Grace.

Check out the video of the winners Room Makeover Reveal by Kevin Grace and Windy City Live.

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HKC Media Supports Thousand Locks For Cancer!

Thousand Locks Logo 400x250Thousand Locks For Cancer is a amazing organization founded by Tricia Chaves, creator of Cover Look Collection. The organization aims to collect 1,000 ponytails worldwide to make wigs for women with cancer or undergoing treatment who cannot afford them.

Hair is your gift that keeps growing back. You can give comfort and confidence over and over again, no matter your age, gender, race or social status.

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How to Promote Your Article Online

By Daniel Vahab and Lisa Chau of www.thesocialmediamonthly.com

“These days, it’s not enough to be a good writer online. You have to be a smart marketer, your own content factory, your own publicist. If you can do it all, you are golden. If you cannot, you are screwed.”This blunt statement, penned by Forbes.com contributor Susannah Breslin, refers to today’s online culture judging an article’s success by its popularity as measured by its traffic and social engagement—how many shares, tweets, comments, views, etc., it receives. And this all helps a lot with SEO.

So, without further ado, we bring to you a list of simple yet effective ways to promote your piece:

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PR pro’s share the impact of paywalls

It’s no secret newspapers are increasingly adopting paywalls in an attempt to bring in more revenue. But while there are many avenues in the media for PR professionals to get exposure for clients, newspapers may become a limited source, at least online. inVocus received mixed responses when we asked PR pro’s to share their take on the paywall and its impact on campaigns:

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Doing Good And Making Money

Social entrepreneurs are on a mission to solve problems plaguing society, but such altruistic efforts do not force these ventures into becoming profitless charities by default.

New investment regulations put in place by the recently passed Jumpstart Our Business Startups (JOBS) act coupled with a shake-up in the traditional venture capitalist model could make it easier for social entrepreneurs to attract initial funding.

Two years ago, the 2010 winner of New York University’s Social Venture Competition, Chirag Sadana, struggled to attract funding for his for-profit social startup America Smiles, which aimed to bring affordable dental care to low-income children. He’ll tell you that making money as a social entrepreneur can be done, but it’s not easy.

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Got Invention Radio

Jeremy Andrews, CEO of Smartmoney Entrepreneurs - Nov-19-2012 09:00:00 PM
Jeremy Andrews, Founder and CEO, is responsible for the direction and success of SmartMoney Entrepreneurs, a broker/dealer-based equity crowdfunding platform for startup entrepreneurs seeking a revolutionary and new source of funding which provides funders control and protection over their investments through real-time financial monitoring and partial recuperation feature.

SME is also hosting an event including Daymond John from ABC’s Shark Tank called, “How to Get Funding From a Shark”